Ellington
Client: Ellington Properties
Objective
To position Riverton House as a modern sanctuary that unites the calm of nature with the vibrancy of city life. Nestled between the Crystal Lagoon and Downtown Dubai, the campaign highlights the perfect equilibrium of location and lifestyle.
Creative Idea
“Life in Balance” celebrates the harmony between energy and tranquility a place where design, nature, and community coexist to create a sense of wholeness and ease.
Visual Language
Imagery blends serene natural tones with refined architectural lines. Reflections on water, green spaces, and soft light convey a lifestyle balanced between urban rhythm and peaceful retreat.
Client: Ellington Properties
Objective
Launch campaign for a new beachfront residence, positioning Playa Del Sol as more than a place to live as a lifestyle illuminated by meaning, design, and emotion.
Creative Idea
Rooted in the idea that light has a deeper meaning, the campaign redefined illumination as a metaphor for renewal, mindfulness, and presence. Each sunrise became a symbol of awakening an invitation to experience life with clarity, warmth, and soul.
Visual Language
Clean, luminous imagery with warm tonal palettes and flowing forms. The art direction celebrates sunlight as texture, golden reflections, shifting shadows, and silhouettes that evoke calm sophistication.
Client: YAS Island
Objective
To increase awareness of YAS Annual Pass (YAP) benefits, simplify communication to boost usage, and encourage lower-tier members to upgrade while introducing the new Holiday Club benefits package.
Creative Idea
Instead of emphasizing the ratio between parks and lifestyle perks, the campaign positioned YAP as a gateway to every amazing experience on Yas Island. It reframed the pass not just as access, but as an open door to adventure, leisure, and exclusive rewards.
Visual Language
The key visual featured a bold lockup of the Holiday Club identity, seamlessly integrated with the three Annual Pass cards. The composition symbolized unlocking possibilities — dynamic, colorful, and energetic, mirroring the excitement and variety of Yas Island experiences.
Client: SeaWorld Yas Island
Background
“Draw Me the Sea” was a social experiment inviting kids to illustrate how they see the ocean bringing their innocent perspective to life through art. The campaign celebrated the purity of imagination, turning children’s interpretations into a visual story that reflected SeaWorld’s mission to inspire connection with the sea.
Visual Language
The end frames featured playful, hand-drawn elements like fish, coral, and jellyfish, inspired by children’s drawings. The simple, sketch-like style captured a sense of wonder and creativity, bringing the feeling of the sea to life in a fun and imaginative way.
Client: Ferrari World Abu Dhabi
Creative Idea
“We’re Racing Into Winter!” connects Ferrari’s iconic love for speed with the anticipation of the holiday season. The campaign taps into that universal feeling of wanting the festive days to come faster, transforming it into an energetic, brand-ownable narrative driven by the spirit of Ferrari.
Visual Language
The visuals used a light trail effect that conveyed both motion and celebration a nod to Ferrari’s dynamic energy infused with a festive glow. The result was a sleek, high-speed festive look that felt unmistakably Ferrari while evoking the warmth and excitement of winter.
Yas Island
SeaWorld Abu Dhabi
Ferrari World Abu Dhabi
Case Studies: Yas Island Abu Dhabi
Case Studies: YOUNG LIONS UAE
